Three ways in

Learn the measurement, join the science, pick up the tools

  • Learn with us

    Continuing education for behavior analysts (BACB CEUs), with NASM and ISSA CEs for coaches and trainers coming soon. Recorded courses, live sessions, and supervision with The U.

  • Be part of the science

    Bring your team, gym, or agency into our studies, and read the research we have already published. We measure what matters and share what we learn.

  • Add to your toolbox

    Books, manuals, one-pagers for coaches, and data sheets built on Team ABA's frameworks, ready to download and use.

Continuing education

Earn credits while you learn

  • BACB CEUs

    For BCBAs and BCaBAs. Each CE course unlocks its quiz when you finish the video and issues your certificate when you pass. BACB CEUs are offered through Team ABA, LLC, a BACB ACE provider (#OP-19-3114).

  • NASM CEs: coming soon

    For NASM-certified personal trainers and coaches. Sign up below and we will tell you when NASM-approved courses open.

  • ISSA CEs: coming soon

    For ISSA-certified trainers and coaches. Sign up below and we will tell you when ISSA-approved courses open.

Enroll and shop

Courses open for enrollment and tools you can buy appear here. The first ones are on the way; see what is coming below.

See More Learning Opportunities from The U

Coming soon: An Intro to Precision Coaching in Two Hours

Why your best athlete isn't improving

Our first continuing-education series, taught by Dr. Maggie Pavone Keele and built for coaches and behavior analysts learning side by side.

  • Part 1: The Count That Finds the Problem. Break a performance into countable parts, pinpoint what is holding an athlete back, and count it with precision.
  • Part 2: The Chart That Tells You What to Do. Put those counts on a Standard Celeration Chart and read it to choose your next coaching move.

Two one-hour recorded courses, each with a completion quiz and certificate. Enrollment opens soon. Sign up below to hear first.

Coming soon: Behavioral Detectives

A book for sport and fitness

The first title in the toolbox. Behavioral Detectives teaches coaches, trainers, and athletes to look at performance the way a behavior analyst does: name exactly what is happening, count it, and let the data point to the fix.

It will be available here as a download you can buy. Sign up below and we will tell you the day it is ready.

Explore supervision with The U

Fieldwork and mentored practice in sport, health, and fitness

Working toward certification and want your fieldwork to happen in sport, health, and fitness? The U offers supervision and mentored practice with behavior analysts who measure athletic behavior every day. You will learn to pinpoint, count, and chart real performances, and build the skills that carry into any setting.

Tell us where you are in your fieldwork and what you hope to work on, and we will set up a time to talk: [email protected].

Our published research

Be part of the science

Everything we teach at The U comes from studies we have run with real athletes, coaches, trainers, and agencies. Our publication list is coming soon.

Want to bring your team, gym, or agency into a future study? Email [email protected].

Get notified

Be first to hear when new courses open and new tools are ready.

Thank You

What is the U?

Precision measurement for sport, health, and fitness

The U is a Missouri nonprofit, powered by Team ABA, LLC, for training, research, and community impact. We teach coaches, trainers, and behavior analysts to measure athletic behavior and performance with precision, put the tools in their hands, and run the studies that show what works. If a coach can count it and chart it, a coach can improve it.
Browse courses

Meet the team

The person behind The U

  • Maggie Pavone Keele, PhD, BCBA, LBA

    CEO, Instructional Designer, and Research Fellow. Program chair of Lindenwood University's M.A. in Applied Behavior Analysis.