Three ways in

Learn the measurement, join the science, pick up the tools

  • Learn with us

    Professional development for coaches and trainers who want data they can trust, with a parallel track for behavior analysts working in sport, health, and fitness. Recorded courses, live sessions, and mentored practice.

  • Be part of the science

    Bring your team, gym, or agency into our research. We help you measure what matters, then share what we learn so the whole field gets better.

  • Add to your toolbox

    Ready-to-use tools built on Team ABA's frameworks: pinpointing guides, data sheets, Standard Celeration Charts, and the Behavioral Detectives book for sport and fitness.

Enroll and shop

Courses open for enrollment and tools you can buy appear here. The first ones are on the way; see what is coming below.

See More Learning Opportunities from The U

Coming soon: An Intro to Precision Coaching in Two Hours

Why your best athlete isn't improving

Our first continuing-education series, taught by Dr. Maggie Pavone Keele and Allison Segall and built for coaches and behavior analysts learning side by side.

  • Part 1: The Count That Finds the Problem. Break a performance into countable parts, pinpoint what is holding an athlete back, and count it with precision.
  • Part 2: The Chart That Tells You What to Do. Put those counts on a Standard Celeration Chart and read it to choose your next coaching move.

Two one-hour recorded courses, each with a completion quiz and certificate. Enrollment opens soon. Sign up below to hear first.

Coming soon: Behavioral Detectives

A book for sport and fitness

The first title in the toolbox. Behavioral Detectives teaches coaches, trainers, and athletes to look at performance the way a behavior analyst does: name exactly what is happening, count it, and let the data point to the fix.

It will be available here as a download you can buy. Sign up below and we will tell you the day it is ready.

Get notified

Be first to hear when new courses open and new tools are ready.

Thank You

What is the U?

Precision measurement for sport, health, and fitness

The U is a Missouri nonprofit, powered by Team ABA, LLC, for training, research, and community impact. We teach coaches, trainers, and behavior analysts to measure athletic behavior and performance with precision, put the tools in their hands, and run the studies that show what works. If a coach can count it and chart it, a coach can improve it.
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Meet the team

The people behind The U

  • Kirk Kirby

    CEO. Owner of Team ABA, LLC, which powers The U.

  • Maggie Pavone Keele, PhD, BCBA, LBA

    Instructional Designer and Research Fellow. Program chair of Lindenwood University's M.A. in Applied Behavior Analysis.

  • Allison Segall

    CE Coordinator. Runs The U's continuing-education program and co-teaches its first CE series.